Archer Inspirations

Cherish Parkes

Johannesburg, Gauteng, South Africa
Afrikaans, English
3+ yr(s) Coaching Experience
9+ yr(s) Work Experience

Christian Business Coach

Empowering faith-driven entrepreneurs to build God-led ventures. Aligning purpose with strategy to create lasting impact. Let’s transform your vision while staying true to your values.

Business Coaching, Group Coaching, Spiritual Coaching

Interested?
Being the youngest of 3 children, I always found myself being more mature than others my age and always wanting to be ahead. When I completed school in 2015 , I met my now husband, Wayne. We have been together for over 9 years, married for over 3 years. Even though some believe I married early, I knew I was ready for marriage and wanted to spend the rest of my life with him. It’s just the two of us but being from a big and close family, we are fulfilled with love. I love spending my time at church, family & friend gatherings and at coffee shops( caffeine addict for sure!) I am blessed being an aunt and am very close to my niece and nephew. 

Certification & Accreditation

My Focus Areas include
Assure Success, Communication, Culture, Personal Effectiveness

I have worked with clients at the following levels
Director, Leader

My clients work in departments such as
Administration, Finance, Learning & Development, Marketing, Operations, Product, Production, Purchase, Quality, Sales

My clients work in the following industries
Consulting, Cosmetics, Health Care, Motion Picture & Video, Other, Retail & Wholesale

Education

Finishing school in 2015, with a Bachelor Degree, I took a few years to complete multiple courses one being a mini “MBA” through Kenny Archer. I received my Coaching Certification in 2022 and in the current process of receiving my Christian Coaching Certification

Professional Experience

I started my beauty business in 2017 as a part time business for almost 2 years. I worked as a receptionist full time and I allowed my full time job to take over my time. When I realized I had fallen under the trap that many fall under almost 2 years later, I decided I had to get out. 

I decided to work for my father, Kenny Archer, who had his coaching practice for about a year. I worked with him as a Business Development Manager under one condition – I would make my beauty business full time. With the guidance and support from a business coach, I officially re-opened my beauty studio in 2019. As I was getting on my feet, COVID happen. With the beauty industry being closed, and not knowing when we could open, I continued to work for my father as well as open a temporary business. Assisting other business owners with their CRMS, databases, newsletters etc. This was just temporary until the beauty industry re-opened. 

When I re-opened, my passion for helping business owners & shadowing my father was strong and could not let it go. However, I once again fell under the trap that many business owners fall under – juggling day to day business. Any plans and goals I had to combine both passions fell in the back burner while I rebuilt my beauty business. It wasn’t until the end of 2021, I sat down with Kenny as he was relaunching Archer Inspirations, I told him I wanted to join his team again, but this time as a business coach. 

I know, with a fact, my beauty business would not have survived without continued support and being kept accountable by my business coach. Not only did my business survive but it grew by 42% from 2021 – 2022. 

From my learnings, experience and coaching training, I now support business owners that have/want to turn their passion into a successful business that works for them. 

I’ll assist you in creating a solid foundation from which to build your business.

If you’re looking for concrete, first-hand, coaching for small, I’m your girl.

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