This is a 6 part Training Programme, to assist sales people from Lead Generation through to Customer Retention.

Part 1: The Art of Lead Generation

- Understanding your target market

- Developing effective prospecting techniques

- Leveraging social media and digital platforms

- Networking and referral strategies

- Creating compelling value propositions

 

Outcome: Increase lead generation

 

Part 2: Qualifying Leads and Converting to Prospects

- Effective lead qualification techniques

- Understanding buyer personas

- Conducting needs assessments

- Building rapport and trust

- Overcoming initial objections

 

Outcome: Converting leads to prospects

 

Part 3: Nurturing Prospects and Building Relationships

- Developing a consultative selling approach

- Active listening and effective communication

- Identifying pain points and offering solutions

- Creating personalized sales presentations

- Following up and maintaining engagement

 

Outcome: Converting prospects to clients

 

Part 4: Mastering the Art of Closing

- Understanding different closing techniques

- Recognizing buying signals

- Handling last-minute objections

- Negotiation skills and win-win outcomes

- Creating urgency and facilitating decision-making

 

Outcome: Closing deals

 

Part 5: Customer Retention and Relationship Management

- Implementing effective onboarding processes

- Providing exceptional customer service

- Upselling and cross-selling strategies

- Gathering and acting on customer feedback

- Developing long-term partnerships

 

Outcome: Looking after current customers

 

Part 6: Advanced Sales Techniques and Continuous Improvement

- Analysing sales metrics and KPIs

- Adapting to changing market conditions

- Embracing technology in the sales process

- Developing a growth mindset

- Continuous learning and skill development

 

Outcome: Overall improvement in sales performance and adaptability

 

Each part of this course would include practical exercises, role-playing scenarios, and real-world case studies to ensure participants can apply the concepts effectively in their day-to-day sales activities. The course would also incorporate regular assessments and feedback sessions to track progress and identify areas for improvement.

 

By completing this comprehensive training course, sales representatives will be equipped with the skills and knowledge necessary to excel in lead generation, prospect conversion, deal closing, and customer retention, ultimately driving success for both themselves and their company.